About this site
The AI Video Report is written by Thomas Ho, a performance marketer. The tools are judged by someone who has to put the result in front of a paying audience.
The author
I have spent more than four years running paid campaigns on Meta, TikTok, Google and LinkedIn, with budgets of up to $100,000 a month, plus the GA4 and server-side tracking needed to tell which ad did the work. I live in Ho Chi Minh City and consult through ThomPerformance.
Why this subject
On paid social, the video is most of the outcome. Targeting has been automated and bidding has been automated, which leaves the creative. AI video tools promise more of it for less, and their demos all look good. What a demo does not show is the cost per usable minute, the licence terms for paid ads, or how many attempts it took.
How the tools are judged
- Cost of output you would run, not cost of output you could generate.
- Whether the plan you are looking at allows commercial and paid-ad use.
- What a report is based on: my own use of the tool, or the vendor's published documentation. Each page says which.
Corrections
This category moves fast and pages go stale. If you see an outdated plan or limit, let me know.